Practical guide
Make every notification earn its place.
Balance relevance, audience and frequency so updates help members follow the work.
Start with why someone needs the update
Distinguish a time-sensitive request from background information. Explain the subject and expected action without forcing the recipient to open several documents first.
Match the format to the purpose
These are communication examples, not automatic product rules.
- A meeting preparation update: send to the participants concerned, with a link to the supporting material.
- A round-up of recent activity: offer a digest frequency suited to the reader.
- A selected achievement or resource: include it in an editorial newsletter for a broader member audience.
Let users shape their routine
Members have different roles and levels of involvement. Personal preferences help them choose an appropriate rhythm for activity updates.
Keep a useful destination
A notification should lead to the shared context that remains available afterwards. Avoid making the message the only place where important information can be found.
Review relevance with your members
Ask whether the information reaches the people who need it and whether they can act on it. Use the platform’s available insights with that purpose in mind, without equating every view with meaningful participation.
Start with your organisation
Bring one real challenge to the conversation.
Tell Julien who takes part, what they share and where the process becomes difficult.
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